About us
SEO with big-agency experience and a personal touch
Organic strategy for Google and AI, led by someone who has run SEO for global brands.
About Nousu Lab
Big-agency experience, with a personal touch
Nousu Lab brings more than 9 years of SEO experience, including leading the SEO department at Enext, a VML company, with a team of 27 specialists and brands such as L’Oréal Paris, Maybelline, Eucerin and PUMA. Today, from Helsinki, we help companies in Brazil and Europe grow on Google and in AI answers.
- SEO leadership at Enext (VML)
- AI search: AI Overviews, ChatGPT and Perplexity
- Semrush, Ahrefs, Screaming Frog, GA4 and Looker Studio
- Working in English and Portuguese, across Brazil and Europe
Results
Organic growth that turned into revenue
Year-over-year results from projects led by Nousu Lab specialists at agencies such as Enext (VML).
Online retail
Coffee e-commerce
Grow organic revenue for the coffee-capsule division ahead of Black Friday and seasonal peaks.
+72%
organic revenue
+173%
conversion rate
+343%
keywords in top 3
Financial services
Brazilian bank
Win organic market share for its FGTS withdrawal product (a Brazilian workers’ fund).
+360%
organic traffic
+197%
share of organic traffic
+1,283%
keywords in top 10
Beauty
Global makeup brand
Build authority for terms like foundation, mascara, lipstick and eyeliner.
+154%
organic clicks
+411%
impressions
+259%
clicks for “foundation”
Online retail
Craft beer e-commerce
Overhaul the keyword strategy and re-optimize blog content along the funnel.
+340%
organic traffic in one year
237+
terms in the top 10
Why us
Why choose Nousu Lab?
Big-agency experience, with close, direct contact with the person who runs your strategy.
9+
years of SEO experience
45+
brands and projects served
+340%
top organic growth in one year
27
specialists led in one team
Big-agency experience
Over 9 years in SEO, including leading the SEO department at Enext, a VML company, for clients such as L’Oréal and PUMA.
Early in AI search
Tracking of citations in ChatGPT, Perplexity and AI Overviews with custom GA4 dashboards.
Brazil and Europe
International, multilingual SEO with hreflang and localization for companies selling in more than one market.
Focused on revenue
Reports that tie SEO to business goals, in the same format presented to CEOs and directors.
Ready to grow on Google?
Talk to a specialist and find the biggest opportunities on your website.