SEO & GEO consulting
More customers finding you on Google, every month
We build SEO strategies that grow your visibility on Google and in AI answers, and turn organic visits into sales opportunities.
- 9+ years in SEO
- Google and AI answers
- Brazil and Europe
Experience on SEO projects for brands like
L’Oréal Paris
Maybelline
Garnier
Eucerin
PUMA
Banco Mercantil
Hapvida
Avon
Eventim
Mercafé
What we do
SEO services for every stage of your business
From technical audits to content that converts: pick where to start, or let us build the full plan.
SEO Consulting
A complete plan for your website, blog and content, with clear goals, priorities and reports your leadership understands.
Technical SEO
Audits of crawling, indexing, Core Web Vitals and JavaScript rendering, together with your development team.
Content Strategy
Keyword clusters, briefs and editorial calendars that attract the right audience at every stage of the funnel.
AI Search (GEO)
Optimization for AI Overviews, ChatGPT and Perplexity, with dashboards that track your brand’s citations.
International SEO
Multilingual sites with hreflang, localization and keyword research for each market: Brazil, Europe and beyond.
E-commerce SEO
Category pages, product pages and supporting content that sell more through organic search, on VTEX, Magento and other platforms.
Website Migrations
Change platform or domain without losing traffic: URL mapping, redirects and post-launch monitoring.
Link Building
Quality backlinks, vetted for authority, relevance and anchor text, to strengthen your domain.
Local SEO
Google Business Profile optimization so you show up on Maps and attract nearby customers.
Results
Organic growth that turned into revenue
Year-over-year results from projects led by Nousu Lab specialists at agencies such as Enext (VML).
Online retail
Coffee e-commerce
Grow organic revenue for the coffee-capsule division ahead of Black Friday and seasonal peaks.
+72%
organic revenue
+173%
conversion rate
+343%
keywords in top 3
Financial services
Brazilian bank
Win organic market share for its FGTS withdrawal product (a Brazilian workers’ fund).
+360%
organic traffic
+197%
share of organic traffic
+1,283%
keywords in top 10
Beauty
Global makeup brand
Build authority for terms like foundation, mascara, lipstick and eyeliner.
+154%
organic clicks
+411%
impressions
+259%
clicks for “foundation”
Online retail
Craft beer e-commerce
Overhaul the keyword strategy and re-optimize blog content along the funnel.
+340%
organic traffic in one year
237+
terms in the top 10
Why us
Why choose Nousu Lab?
Big-agency experience, with close, direct contact with the person who runs your strategy.
9+
years of SEO experience
45+
brands and projects served
+340%
top organic growth in one year
27
specialists led in one team
Big-agency experience
Over 9 years in SEO, including leading the SEO department at Enext, a VML company, for clients such as L’Oréal and PUMA.
Early in AI search
Tracking of citations in ChatGPT, Perplexity and AI Overviews with custom GA4 dashboards.
Brazil and Europe
International, multilingual SEO with hreflang and localization for companies selling in more than one market.
Focused on revenue
Reports that tie SEO to business goals, in the same format presented to CEOs and directors.
About Nousu Lab
Big-agency experience, with a personal touch
Nousu Lab brings more than 9 years of SEO experience, including leading the SEO department at Enext, a VML company, with a team of 27 specialists and brands such as L’Oréal Paris, Maybelline, Eucerin and PUMA. Today, from Helsinki, we help companies in Brazil and Europe grow on Google and in AI answers.
- SEO leadership at Enext (VML)
- AI search: AI Overviews, ChatGPT and Perplexity
- Semrush, Ahrefs, Screaming Frog, GA4 and Looker Studio
- Working in English and Portuguese, across Brazil and Europe
How we work
A simple method, with results you can follow
Four steps that repeat in cycles, so your site keeps growing.
01
Audit
We analyze your site, competitors and keyword opportunities.
02
Strategy
We build a plan prioritized by traffic and revenue potential.
03
Execution
Technical fixes, content and authority, in monthly cycles.
04
Reporting
Clear reports on what changed and what comes next.
Blog & insights
SEO tips and insights
Your first articles will show up here once published.
FAQ
Questions we hear a lot
Didn’t find your answer? Talk to us directly.
How long does SEO take to show results?
Early signals usually appear within 3 to 6 months, depending on competition and where your site starts from. Technical fixes and existing pages can respond faster.
Do you work with any platform?
Yes. We work with WordPress, Shopify, WooCommerce, Webflow, Wix and custom sites. When code changes are needed, we work alongside your team or vendor.
How do I follow the progress?
You get monthly reports with traffic, rankings, conversions and next priorities, plus regular calls to align the strategy.
What is AI search optimization (GEO)?
It is optimizing so your brand gets found and cited by AI tools such as ChatGPT, Gemini and Google AI Overviews.
Do I need a blog to do SEO?
It is not required, but it helps a lot. Well-planned content reaches people at every stage of the buying journey and builds your site’s authority.
Contact
Let’s turn your organic traffic into results
Fill in the form and book a review of your website with our specialists.
Serving clients in Brazil and Europe